Going live means broadcasting live to your followers on Instagram. What does it mean to go live on Instagram? Ultimately you need to realise the value of video is just too good to not use.ĭon’t let fear stop you from going Live on Instagram. If you do, you’ll miss out. When you start showing up on video consistently week after week the nerves will fade. You need to make your message bigger than your fear Perhaps it’s the thought of being on the spot and allowing your followers to see and hear the unedited version of yourself.īut to connect with your students you need to get over yourself! Using video and going live is one of the best ways to connect. Using stories is just a fraction of the power your brand can have when it comes to Instagram marketing.īut don’t worry, I’ve got 15 Powerful Instagram Marketing Secrets you can steal for yourself to start tapping into that amazing Instagram growth and sales.Put your hands up if going live on Instagram feels like your worst nightmare? Take a look at how Gary Vee uses his Instagram stories to promote his collaboration with Adidas. When done right this can help to boost sales and boost brand awareness. You can give followers access to your products through our Instagram stories just make sure that it’s used in moderation so you don’t wear down or lose interest in your stories. It goes without saying that you can use your Instagram story to link back to product and services for your website. For example announce a winner, new app, service or upcoming contest.īuzzfeed’s Tasty Instagram story does this perfectly with behind the scenes content so viewers can swipe up to see what really happens behinds Tasty videos. Tease your followers with something new waiting for them if they swipe up to see more. Use your Instagram stories to build up anticipation around your next big project. Take a look at how Brit + Co use their Instagram story to do just that with their “How to be a wedding Photographer Guide”. Use Instagram Stories to share your online tutorials or DIY tips with your followers, you can include a link to your website, guide, or video, at the end or beginning of the story. You can use them as an example of how to find the right balance of how and when to add links within stories. Since W Magazine updates readers with hundreds of published articles a day, they try to limit which stories should have links vs. There are exceptions to this rule like W Magazine. You don’t always need to add a link to every story (or viewers might be less likely to swipe up). When you publish a new blog post, you can add your blog’s URL to your story and use this to drive traffic to your blog post. You can use Links in your Instagram story in some fun and creative ways like: Drive Traffic to Your Blog Posts Now that you know how easy it is to add links to your Instagram story, you can start promoting your content. Best Ways to Use Links In Your Instagram Stories If you’re still a bit new to Instagram and your adding stories as a way to market yourself better you can use Instagram Beginner’s Guide with Examples to help you get off on the right foot. It’s always best to add a CTA so you capture your viewer’s attention and drive them to take action. You can continue to edit your story with text, stickers, GIF’s, and filters to your story, then upload it to your profile as you would any other story. Once you’ve successfully linked the URL to your story, the “chain link” icon will appear highlighted to indicate your story has a link. If you’re adding a link, it’s always best to shorten your URL with Rebrandly or Bit.ly so you can also track your metrics and clicks. You should see the following image below. If your account is verified or has more than 10,000 followers, you’ll see the option to use the URL from your IGTV and add a URL. So you’ll see an image like the one below. If your business profile has less than 10,000 followers, you’ll only have access to use the links from your IGTV. This is where you’ll add your stories, go live and import images that last up to 24-hours.Ĭhoose the image or video you’d like to use and then select the “chain link” icon above. Go on your profile, click the plus icon on your display image.
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